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TED Talk: The Paradox of Choice (The Peculiar Problem of Western Affluent Societies)
Sunday, June 23 at 11:00 am - 12:00 pm
In his 2004 book The Paradox of Choice, Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance – where individuals are offered more freedom and choice (personal, professional, material) than ever before – are now witnessing a near-epidemic of depression? Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite: He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.
Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken sharpe, he’s studying wisdom.
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